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If you’re a movie-lover and you haven’t been hiding under a rock for the last decade, you’ve probably seen the film ‘Limitless’.

In the 2011 blockbuster, Bradley Cooper’s character takes a little translucent pill called NZT, and in matter of minutes he’s dominating every conversation with encyclopedic memory, penning the next great American novel, and somehow expertly escaping criminals like he just jumped into a martial arts movie.

Regardless of whether you have or haven’t seen the film, you’re probably pretty sceptical about the existence of a pill that turns you into a Hemingway/ Bruce Lee hybrid in less than the time it takes to make a cuppa. And you know what? You’re right to be sceptical. Of course it doesn’t exist.

Don’t be too gutted though. Good news for those of you dreaming of being the next Bill Gates - there is a safe and non-toxic way to enhance your brain power, that doesn’t involve stealing from the Russian mob. Cue Nootropics.

Nootropics are sometimes referred to as “smart drugs”, often being confused with a few prescribed drugs generally used to help cognitive disorders. You might have heard of Modafinil, a drug used to treat narcolepsy that has become popular with university students looking to pull all-nighters to complete assignments. These kinds of drugs aren’t possible to buy without a prescription and so are often sourced online with little regard for the ins-and-outs, pros and cons of the chemical compound.

Nootropics are different, they aren’t ‘smart drugs’ by this definition. Mainly because they aren’t drugs at all. Nootropics are supplements defined originally by a Romanian Scientist in the 70s as low-toxicity cognitive boosters. Introducing Nootropic supplements into your daily life can enhance your memory, learning, productivity and creativity. How? Here’s the basic science. Nootropics have been found to:

  • Improve the metabolic activity of mitochondria (your cells energy provider)
  • Enhance cell to cell communication (the transmitting of neurotransmitters from neuron to neuron)
  • And optimise blood flow to the brain

But what does this mean for you, in your life?

Your brain needs energy to perform all of your daily tasks, from the thinking work to the physical. Mental stimulation, exercise, 9 to 5 concentration and uninterrupted periods of focus all require brain power. Taking a nootropic supplement daily can optimise blood flow, giving your brain that extra oomph of increased concentration and enhanced memory.

And you don’t have to be in an elite club (or be Bradley Cooper) to unlock your cognitive potential, which is why we’re inviting you to try the UK’s first nootropic instant coffee. Anyone can get their own daily dose of genius in a cup. We’ve turned your morning americano into a caffeine hit with an edge, combining 100% Arabica coffee with 6 nootropic ingredients. No artificial flavours or sweeteners. Just 100% natural ingredients. This has become a popular option for athletes, and fitness professionals who already use coffee as a natural pre workout. Getting that extra boost of energy and focus, could mean those marginal improvements in muscle gain, stamina, and endurance.

For a full list of the nootropic ingredients and the science behind what each of them do, take a look at our product page.

For any questions on any of the information above* just give us a shout.

*Movie recommendations may be included but limited.

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